If recent accounts of the rise of voice search have anything to say, the volume of long-tail queries with more natural language and searches with a question is heading nowhere but up and, the argument goes, should in turn impact our digital strategy as we strive to Phone Number List accommodate the inherent differences between typed search and voice search. Looking at search queries triggering paid and organic results for retail brands using Google's paid and organic reports in AdWords, however, there hasn't been much movement over the past two years for a few key query attributes that would indicate a change in search behavior. This makes the excitement surrounding voice search sound much more like those too-early “year of mobile” declarations than anything that needs to Phone Number List be quickly addressed by all sites and brands.
And while the research presented here is far from the ultimate solution in terms of measuring the impact of voice search, we posit that even as voice search takes off and changes the types of queries searched, the best practices results look almost identical to Phone Number List our paid search and SEO best practices. But before we continue, BIG thanks to Merkle's SEO Director, Jamey Barlow, for his SEO thought leadership contribution to this piece. Little change in overall query length over the past two years Microsoft research analyzing Cortana query data shows that users are more likely to Phone Number List search for longer queries when speaking searches than when typing them
If voice search really took off significantly, we should expect to see a greater share of searches attributed to longer queries over time, according to Phone Number List this research. Looking at the character length of queries that trigger paid and/or organic links for Merkle advertisers based on Google's paid and organic report in AdWords, we find almost no stable trends since March 2014 to suggest that queries lengthen. However, the character count is only one way to gauge the Phone Number List length of a query. And the word count? Again, no consistent trend to indicate that the word count is increasing: If voice search is on the rise, why no increase in word count or character length? There are a few possibilities worth mentioning here as t